General

Zynga Taking Bids for Online Poker Platform

Jul.23, 2012 7:05:PM
Zynga

Zynga looks to be moving forward with plans for a real-money online poker platform in a big way. According to an article on eGR North America, Zynga has opened a tender for their real money site and several big name players have already placed bids.

According to the eGR article, GTECH G2 and Playtech are the two major companies confirmed to have bid on providing the site to the largest social media poker site in the world. In addition, sources close to eGR say that Microgaming and Intralot have bids in for the platform.

The movement to a real money online poker platform has been in the works for a while now many feel that a $404 Million loss in 2011 expedited the company’s plans. Zynga has the largest mobile gaming network at 22 Million players and it is currently the highest-grossing game on iOS and Android.

This move is a bit interesting considering the fact that Zynga is reportedly the lead company interested in purchasing the Ongame Network from bwin.party. Should the platform successfully become the property of Zynga, the tender would seem unnecessary. Chances are that this tender is a backup plan should the Ongame negotiations fall through.

Once Zynga finally acquires their platform, many expect the company to be a significant player in the online poker market. It could spell the first significant competition for PokerStars since Full Tilt was forced to close their doors. PokerStars is currently rumored to be in negotiations to purchase Full Tilt.

A Zynga real-money platform that is able to capitalize on their already substantial network could instantly propel them into at least the #2 spot worldwide ahead of PartyPoker. It would also provide a new feeding ground for online players looking for new and softer competition since the global consolidation of online poker in the wake of Black Friday.