GGPoker FLIPs Out for Partnership with Women’s Poker Group, Hopes to Reach Out to New Poker Players

February 19, 2021
GGPoker FLIPs Out for Partnership with Women’s Poker Group, Hopes to Reach Out to New Poker Players

GGPoker recently announced a new partnership with the Fantastic Ladies In Poker (FLIP). The group’s founder Daiva Byrne will also serve as GGPoker outreach and community advocate as part of the agreement.

The move is part of the company’s goal to reach out to women and grow the pool of online poker players.

“I’m excited to welcome FLIP to the GGPoker community, and am confident FLIP players will enjoy the GGPoker experience both on and off the tables,” GGPoker head of public relations Paul Burke said in a news release.

“It’s also great to have Daiva as part of our team, and I know she’ll turbo-charge our efforts to be genuinely inclusive and make absolutely every kind of player welcome at GGPoker.”

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Growing the online game at GGPoker

GG describes FLIP as “the poker world’s foremost female-focused player community.” The group has a vibrant and active Facebook community of 3,500 female poker players.

Many poker sites and tours have been working to bring more women into the game in recent years.

As part of the new agreement, GGPoker plans unique promotions aimed to grow the FLIP community. Members will have access to exclusive tournaments and other benefits.

“GGPoker is committed to ensuring that all poker players feel welcome at the tables,” the company noted, “and looks forward to welcoming many new players, particularly FLIP members, over the coming weeks.”

Byrne joins the GGPoker team

Along with adding FLIP as a partner, Byrne joins GG in a new role. As GG’s outreach and community advocate, she’ll provide ongoing advice on strategies and initiatives.

The company hopes these ideas can help engage with a wide variety of poker player communities.

“I’m delighted FLIP is partnering with GGPoker, who shares our vision for a more inclusive future in poker,” Byrne said.

“I’m also thrilled to work with a brand dedicated to developing innovations that resonate with the poker community.”

GG has grown tremendously over the last few years. Players enjoy the software experience. That includes some unique options like a staking feature, which allows players to stake each right in the poker client.

GGPoker continues making news

The FLIP agreement is just the latest headline for GG. The company received approval last week for a manufacturer’s license in Pennsylvania.

This offers the company access to the US online poker market for the first time. However, the manufacturer’s license only grants GG the ability to provide technology and software for a partner.

To run and brand its own site, the company would need an operator’s license. The agreement at least allows GG to possibly unveil its online poker software in the state in some form.

The company could also work for an operator’s license at a later date. GGPoker has made its plans clear to continue expanding and that includes in the US.

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