Facebook Considering Offering Gambling Platform in UK Next Year

December 2, 2011
Facebook Considering Offering Gambling Platform in UK Next Year

Facebook is considering opening a platform that provides real-money online gambling services to its users in the UK. Facebook executives have started discussing details of a possible venture with a number of UK operators. If things go according to plan, Facebook may be able to offer an online gambling platform on its site within the next few months.

Earlier this summer, Facebook is rumored to have held discussions with a number of experts who could help launch a real-money online gaming platform. These professionals include gaming entrepreneurs, in addition to gaming experts and consultants. After finishing those preliminary discussions, Facebook appears to be moving into their second round of discussions.

According to insiders at eGaming Review, Facebook may offer eight separate licenses to UK operators interested in helping develop gambling apps. Facebook has provided gambling services based off of credit in the past. Players in the UK will be able to earn money through this new platform. However, the new platform will only be available in areas of the UK where gambling is properly regulated.

According to rumors, there are a variety of companies Facebook has engaged in discussions with. Potential partners on this project include GameSys and 888 Holdings. In the event these companies develop a platform with Facebook, players would play the same games they would engage in in an online casino. This would be a substantial change over current gaming platforms on social networking sites where players either play for fun, virtual cash or a chance to win a product.

Facebook still has a number of legalities to work out. These include: arranging a revenue sharing system between Facebook and gaming operators; developing payment processing systems and implementing age verification processes to keep minors from playing.

The UK gaming platform may be the beginning of Facebook’s entry into the online gaming market. In the event things go well, Facebook may expand their gaming platforms into other countries as well.

Facebook has clearly changed its perspective on online gambling. According to its previous policies, Facebook didn’t allow any gambling ads anywhere on its site. However, Facebook has since loosened its rules, thereby allowing advertising to online gambling ads in countries where gaming is regulated.

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